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ITERA Holds Socialization of CPPOB and Marketing for Rawa Selapan Village UMKM

South Lampung – Institut Teknologi Sumatera (Itera) conducted a socialization on Good Processed Food Production (CPPOB) and marketing for Nata de Coco and UMKM Pangan in Rawa Selapan Village, Candipuro Subdistrict, South Lampung. The activity was held on Saturday, 15 November 2025, at 09.00 – until completion, at the Rawa Selapan Village Hall and was followed by local UMKM operators.

This activity was part of the Community Service program of the Bina Village Program – KKN Rekognisi with contract number 1999be/IT9.2.1/PM.01.01/2025, entitled “Empowering the Rawa Selapan Village Community as a Nata de Coco Production Center and Sustainable Agricultural Waste Management in South Lampung.”

This activity was carried out with the involvement of collaboration between Lecturers and Students from the Study Program in Food Technology, Agricultural Industry Technology, and Biology, which aimed to improve the technical and managerial capacity of the community in developing processed food business.

The implementing chair, Yosi Syafitri, S.Pt., M.Si., stated that this activity was held to strengthen the capacity of UMKM operators in producing safe, hygienic, and competitive processed food. He hoped that the assistance and production support tools provided could be utilized continuously by the Rawa Selapan community.

The activity presented two speakers. The first speaker, Lita Lianti, S.T., M.Sc., delivered the CPPOB material which was the basis for fulfilling licensing requirements. She explained that CPPOB was a requirement to obtain P-IRT (SPP-IRT) from the Health Office through the application of CPPB-IRT for food household industry, or Number MD from BPOM for industrial-scale food products. The material included production process control, sanitation, raw material selection, use of appropriate equipment, to packaging and product labeling.

Meanwhile, Refika Melina Putri, S.TP., M.Sc., provided marketing material that emphasized the importance of modern marketing strategies, including product understanding and the application of the Segmenting, Targeting, Positioning (STP) concept to increase product appeal and market position.

The village officer, Mr. Ryan, expressed his appreciation to Itera. “We hereby express our deepest gratitude for the assistance and mentoring provided by Itera, especially by the younger students who had carried out community service in Rawa Selapan Village. We hope this assistance can be useful for business actors in developing their business,” he said.

In addition, Ilham Marvie, S.TP., M.Si., also gave a speech and emphasized the importance of the presence of the institution for the community. “The presence of the campus is not only a beacon, but must also be able to listen to community concerns. The hope is that this activity can provide benefits for the residents of Rawa Selapan Village, especially for the younger generation,” he said.

The activity was closed with an interactive discussion session that discussed technical issues of nata de coco production, determination of product expiration dates, and factors causing fermentation failure. The speakers provided practical solutions that could be directly applied by UMKM operators.

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