The Food Technology Students’ Association (HIMATEPA) Ganasarkara ITERA collaborated with the Study Program of Food Technology to hold several series of events to commemorate World Food Day which fell on October 16, 2024. This event is named Wonderfoody ITERA 2024, and this event has continued to be held every year. The Wonderfoody ITERA 2024 event has several series of events that have been carried out, namely the Campaign at Tugu Adipura, Studium Generale, Competition of Food Cleverness, Profoodnation, Bazzar and the last Peak Event. The Peak Event was held on October 26, 2024, at the GK2 promenade. The Peak Event has the theme, “Traditional Market of Sumatra,” which aims to increase awareness and understanding of the Food Technology Students about food in Sumatra and to reintroduce foods that may no longer be as popular as modern food.
This theme was raised with the intention of providing understanding of the importance of knowing the food or foods that exist in Sumatra, as well as providing knowledge by adding ornaments to the creativity tree that exists in the ongoing event, explanation of the food that exists with the intention that this event also adds new knowledge and awareness and a reminder to continue preserving regional culture for visitors who attended the Peak Event. In addition, introducing food in a real and physical manner by being present at the bazaar stand in the Peak Event, there were 25 tenants who also attended to enliven the event with food and beverages that reflect Sumatran character.
The Peak Event, besides providing knowledge and introduction of food in Sumatra, also provides entertainment for the crowd. The Peak Event was held with a bazaar, so it is hoped that visitors who attended could enjoy the food and drinks at the bazaar stand by enjoying the display that we presented; at the Peak Event, several performances from the internal Food Technology Students and the ITERA Student Activity Unit were shown. In addition, we also held a quiz about World Food Day and the series of events Wonderfoody ITERA 2024, so there was much enthusiasm among visitors to answer and actively participate in the quiz; the quiz we gave refers to food, the aim is that the food quiz is known by the general public or students who are not from the Food Technology Study Program and was closed with the appearance of guest starr from the band originating from Pringsewu, Lampung.
In this peak event, attended by 1500 people more which consisted of ITERA students from various study programs and the general public. The visitors who attended exceeded the committee’s target. Thus, overall, this event was successfully held with an rundown that we used as a guide for the flow on the field with successfully not exiting from the rundown that had been made outside of that, and also this event was successfully reintroducing food that exists in Sumatra and giving new knowledge and insight to the visitors who attended, which is hoped that this event would also become a reminder of the importance of preserving food that exists in a region.
